The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO Category: User Experience Design - Web / User Experience
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / User Experience
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE Category: User Experience Design - Web / User Experience
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Agency:
72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Annual ID:
150012A
Award:
2015 UX / UI Gold Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Annual ID:
150226A
Award:
2015 UX / UI Gold Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & LEGO
Title:
Build With Chrome 2.0
Category:
User Experience Design - Web / User Experience
Annual ID:
150815A
Award:
2015 UX / UI Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Annual ID:
150336A
Award:
2015 UX / UI Silver Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / User Experience
Annual ID:
150532A
Award:
2015 UX / UI Bronze Pencil
Agency:
Publicis Conseil / PARIS
Client:
ORANGE
Title:
#Futureself
Category:
User Experience Design - Web / User Experience
Annual ID:
150937A
Award:
2015 UX / UI Merit Award
Agency:
Code and Theory / New York
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / User Experience
Annual ID:
150233A
Award:
2015 UX / UI Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Annual ID:
150272A
Award:
2015 UX / UI Merit Award
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / User Experience
Annual ID:
150518A